HIGHLANDS BUSINESS PARTNERSHIP
2002 ACCOMPLISHMENTS

• HIRED NEW GENERAL MANAGER NICK EVANGELISTA
• PURCHASED TWO ADVETORIALS (PULL-OUT SECTIONS ASBURY PARK PRESS AND DOUBLE TRUCK FULL PAGE ADS) CLAM FEST AND OKTOBERFEST
• CREATED HBP COUPON BOOKS AND DISTRIBUTED TO FERRY RIDERS
• CREATED HBP VISITOR GUIDES AND DISTRIBUTED TO ALL EVENT VISITORS
• CREATED FREE WEB COUPONS AND BUSINESS LISTING ON HBP WEBSITE
• PURCHASE OF NEW HOLIDAY DECORATIONS (SNOWFLAKES) TO COMPLETE BAY AVENUE.
• PURCHASE NEW JCPL OUTLETS/SENSORS FOR THE ADDITIONAL HOLIDAY DECORATIONS
• HOLIDAY LIGHTING PLANNING AND DECORATION
• MANAGE MARKETING PROFESSIONALS (ALLEN CONSULTING STAFF)TO BROKER CORPORATE SPONSORSHIPS
• TO CREATE PRESS RELEASES, NETWORK WITH MEDIA, MEASURE MEDIA IMPRESSIONS COMCAST TWO PROMOTION SHOWS.
• HBP BROKERED PRIVATE SECTOR PARKING LEASE FOR DORIS & ED’S & VFW
• MAINTAINED ALL EVENT SIGNS AND WAY-FINDING SIGNS IN BUSINESS DISTRICT
• MANAGED COMMITTEE VOLUNTEERS AND IMPLEMENT ALL ACTIVITIES
• MANAGED ADMINISTRATIVE STAFF
• SUBMITTED AWARD AND GRANT NOMINATIONS AND APPLICATIONS
• HBP RECEIVED THE NMCC CIRCLE OF EXCELLENCE AWARD FOR CONCERTS
• HBP RECEIVED THE 1ST PLACE GOLD JASPER AWARD (JERSEY SHORE PUBLIC RELATIONS AND ADVERTISING ASSOCIATION). THERE WERE OVER 460 ENTRIES INCLUDING RED BANK’S BID, RIVER CENTER).
• HELD BIKE NEW YORK BIKE TOUR ATTRACTING 1000 CYCLISTS
• EXPANDED CLAM FEST TO FORTY VENDORS
• INCREASED FIREWORKS DISPLAY AT CLAM FEST 2002
• CREATED A CALENDAR OF EVENTS FOR 2003
• RECEIVED FARMERS MARKET GRANT OF $500
• RECEIVE A $5,000 MATCHING GRANT FROM NJ TOURISM FOR DESTINATION
• PARTNERED WITH THE NMCC FOR A CORPORATE MEMBERSHIP TO OFFER BUSINESSES NETWORKING OPPORTUNITIES, EVENTS, MEETINGS AND MARKETING COMMUNICATIONS OPPORTUNITIES FOR A $50 SUBSIDIZED MEMBERSHIP FEE
• SECURED NMCC BEACH CONCERTS TO REMAIN IN HIGHLANDS FOR 2002
• ADD OUTSIDE CORPORATE SPONSORSHIPS TO UNDERWRITE MARKETING OF HIGHLANDS EVENTS
• IMPLEMENTED A STREET BANNER SPONSORSHIP PROGRAM
• SPENT $5500 TO UPGRADED HUDDY PARK ELECTRIC TO INCLUDE LABEL BOTH ELECTRIC PANELS AND NUMBER ALL STREET LIGHTS, INSTALLED DEDICATED CIRCUIT TO NE CORNER WATERWITCH AVE FOR HOLIDAY DISPLAY, INSTALLED ADDITIONAL CIRCUITS TO REDUCE LOAD ON STREET LIGHTING WHICH WAS OVERLOADED AT THE TIME, REMOVED EXISTING 1” CONDUIT FROM ELECTRICAL PANEL AND HAND HOLE WITH 2-2” PVC CONDUITS RE FEED STREET LIGHTS. SODON CERTIFIED ALL WORK.
• APPLIED FOR NJ DOT LIVABLE COMMUNITIES PILOT PROGRAM FOR FUNDING FOR PARKING PROJECTS AND A POTENTIAL VISITOR CENTER.

• CONTINUE TO COOPERATE WITH MAYOR AND COUNCIL AND BOROUGH OFFICIALS FOR PROGRAM SUCCESS IN 2003
• INCREASE SPONSORSHIP DOLLARS
• EXPAND THE STREET BANNER SPONSORSHIP PROGRAM
• CONTINUE AND EXPAND DIRECT MARKETING COUPONS, BROCHURES TO FERRY RIDERS
• SMART GROWTH (IF FUNDED) - AID IN THE DEVELOPMENT OF A COMMUNITY BASED STRATEGIC REVITALIZATION PLAN
• REPLACE LINEAR LIGHTING IN THE HUDDY PARK TREES (FIVE)
• CONTINUE TO MAINTAIN PUBLIC AREAS - BRIDGE EMBANKMENT, CORNWELL, VETERANS, LINDEN AVENUE SIGN, AND HUDDY USING CLEAN COMMUNITIES FUNDING AS PER PLAN APPROVED BY BOROUGH
• CONTINUE TO FACILITATE ISSUES AND SOLUTIONS FOR PARKING
• CONTINUE TO DEVELOP AN ACCOUNTABLE PROPERTY MAINTENANCE PROGRAM TO IMPROVE THE VISUAL APPEARANCE OF THE BUSINESS DISTRICT
• CONTINUE EVENTS CALENDAR AND IMPLEMENT EVENTS FOR DESTINATION MARKETING
• CONTINUE TO EXPAND EVENTS EXPOSURE OUTSIDE MARKET AREA
• CONTINUE PRE-MARKETING INITIATIVES THROUGH RADIO, TV AND PRINT
• DESIGN AND IMPLEMENT DISPLAY ADVERTISING ON MARINE PLACE BULKHEAD FACING WATER
• EXPAND BIKE TOUR TO 2000 RIDERS
• CONTINUE NMCC BEACH CONCERTS IN HIGHLANDS
• WORK WITH THE BOROUGH TO UPGRADE VETERANS PARK FOR EVENT EXPANSION
• CONTINUE TO MEET AND FACILITATE WITH MEMORIA NON PROFIT BOARD OF DIRECTORS TO SECURE 9/11 STATUES IN VETERANS PARK PERMANENTLY.
• TO HOST A GOOD OLD FASHIONED ANNUAL ST. PATRICK’S DAY PARADE.