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HOLMDEL, NJ – Allen Consulting Inc., an events marketing and public relations firm at 89 Middletown Rd., here, won a Gold and two Silver Awards at the statewide 28th Annual Jersey Shore Public Relations and Advertising Association’s (JSPRAA) Awards Competition.

The event took place October 11 at the Robert B. Meyner Reception Center at PNC Arts Center, here. The awards are presented annually to outstanding communications professionals throughout the state.

Allen Consulting was presented with a Gold JASPER Award in the Special Event Planning category for a series of special events the company produced for its client, the Highlands Business Partnership. The firm also took home two Silver Awards in the categories of Special Event Planning and Media Relations.

The Special Event Planning award was given for a one-time community event, the Red Bank Jazz & Blues Festival on the Navesink, held May 31-June 2 at Marine Park in Red Bank. The Jazz Festival also was voted best free entertainment in the Asbury Park Press Readers’ Choice 2002 Best of Monmouth County (see sidebar).

A media kit produced by Allen Consulting for the Millville Wheels & Wings 2002 Airshow, held on May 4 and 5 and featuring the United States Air Force Thunderbirds, won in the Media Relations category.

There were 456 entries in more than 80 categories in this year’s competition. Entries were judged by a panel of experts from the tri-state area, with 60 Gold and 75 Silver awards presented, along with a Best of Show and a President’s Choice Award.

JSPRAA, established in 1965, is a statewide group of more than 200 public relations, advertising, graphic design, web developers, marketing and communications professionals who meet monthly for networking and professional development.

“We’re thrilled about the awards,” said Sylvia Allen, president of Allen Consulting and a longtime member and former president of JSPRAA. “It’s an honor to be recognized among such notable competition and excellent work by our peers in the industry,” Allen said.

Pam Gallagher is the public relations manager at Allen Consulting.



The Highlands Business Partnership has been named among the 2001 Downtown New Jersey Best of the Best by Downtown New Jersey Inc., an organization established to act as a business advocate for the state’s downtown commercial districts.

Highlands was recognized by the Somerville-based association in the category of “Destination Marketing.” The non-profit Highlands Business Partnership (HBP) and its public relations firm, Allen Consulting Inc., Holmdel, collaborated on the entry, which outlined festivals, promotions and special events in Highlands and collateral sponsorship marketing and publicity material produced by the HBP in collaboration with Allen Consulting.

Municipalities, business improvement districts, economic development and redevelopment groups, Main Street organizations and communities, architects and consultants are eligible to enter. The association’s Excellence Awards annually recognize the best ideas or studies for planning, programming and marketing activities that relate to downtown revitalization in New Jersey.

Downtown New Jersey’s mission is to provide information on educational, professional and legislative matters that impact the success of downtown districts. The organization will honor Best of the Best award winners at a ceremony in January in Hoboken and will publish the winning entries in its “Downtown Tool Kit” for distribution to members.

The HBP’s vice-president, Carla Cefalo-Braswell, said she and fellow HBP members were excited about the award. “For a long time, Highlands was a well-kept secret,” said Cefalo-Braswell. “Events such as Clamfest and Octoberfest and activities like the farmers market, cruise nights and crafts shows draw crowds from all over who get to have a good time while they discover or rediscover what a fine little downtown community we are,” she said. “We’ve got it all – great restaurants and shops, the waterfront, and some of the best views around.”

For more information www.highlandsnj.com. or call Allen For additional information about Highlands and upcoming events there, visit the HBP’s Website at Consulting at (732) 946-2711.
For additional information about Downtown New Jersey Inc., visit its Website at www.downtownnj.com